Rich’s team of Chefs create an Art Gallery theme with hundreds of cakes on display
Mumbai, 12th October, 2018: Rich Graviss, a leading manufacturer of Non-dairy whipped creams recently organized Rich’s Gourmet Guide – The Bakers Lounge at Taj Santacruz, Mumbai. The event showcased Global Innovations and Trends in the Bakery Industry with a huge array of hundreds of cakes on display prepared by Rich’s team of Chefs. Mr. Pankajj Chaturvedi, ED & CEO, Rich Graviss and Mr. Pankaj Jain – G.M., Marketing, Sales & Culinary along with a few Celebrity Chefs and renowned dignitaries from the hospitality sector participated in the day long celebrations themed on the upcoming festive season.
Bakery enthusiasts experienced an Art Gallery Walk-through feel with Violins playing in the background accompanied by a tour of the sensitizing cakes, desserts, savouries and desserts on display. Live Counters at the event with a team of Expert Chefs demonstrated Global Trends guiding customers & aspiring bakers through their recommended recipes.
Some of Rich’s esteemed clients aka Bakeries – Ribbons & Balloons, Hangout, Brownie Points, Just Bake, Mr. Brown Bakery were also present at the event. The event brought live, one of its kind lounge experience for Rich’s customers with an inspiration zone created by the chefs. Rich’s team displayed new trends within cakes & desserts with a new outlook that focuses on festivals to help boost sales for customers and aspiring bakers alike by inspiring them through their Global designs on display.
Commenting on the initiative, Mr Pankajj Chaturvedi, ED & CEO, Rich Graviss Products Pvt. Ltd, stated, “The response from our customers in the last two years has been overwhelming. We aim to continue this trend and build stronger bonds with our customers, by making them a part of such educative experiences more often. These interactions also allow us to inform the versatility and quality of our product offerings for all our bakery channel partners.”
About Rich Graviss
Rich Graviss Products Pvt. Ltd. came into existence following the collaboration between M/s Rich Products Corporation (USA) and GravissFood Solutions Pvt. Ltd. (India).
The launch of Rich’s Whip Topping in 1996 sparked a revolution in the Indian bakery industry; as it became the first-ever and the largest-selling non-dairy whip topping of the country. Since then, the market reputation and business growth has only elevated.
Today, Rich’s produces a wide range of products for both the bakery as well as the food service segments.
Rich’s in India has 2 manufacturing facilities at Pune (Maharashtra) & Kala Amb (Himachal Pradesh). The combined production capacity of both the plants is approx 24000 tonnes per annum. This directly translates into assured quality products for its customers, as well as a consistent supply throughout the year.
The company caters to more than 150 cities across 27 states through a highly competent cold chain distribution network.
Spokesperson Profiles :
Mr. Pankajj Chaturvedi is the Executive Director & CEO of Rich Graviss Products Pvt. Ltd. Before joining Rich’s in April 2008, he was the Executive Director-South Asia of Baskin Robbins. Mr. Pankajj skilfully improves the operations and support capabilities of India Business unit and assures a smooth flow of Rich’s India leadership and managements, and that they are well-synchronized with the strategic decisions of the company.
Mr. Pankaj Jain is the General Manager Marketing, Sales & Culinary at Rich Graviss Products Pvt Ltd. As a corporate chef, Mr. Pankaj leads the development of culinary expertise and skills in the organization. He adds value to product development and maximizes sales by bringing greater understanding of applications, potential and attributes. He also leads and supervises all activities in relation to increasing market share and profitability, adding value to product development and maximizing sales.