The brand is serving hungry riders who are out for essential tasks
National, 21st May 2020: KFC is doubling down on its efforts to keep its team members and customers safe with the introduction of KFC to Your Car or Bike. An extension of contactless takeaway, KFC to Your Car or Bike is a first of its kind service in India with the food being delivered to your vehicle. Customers can place a prepaid order on the KFC App, website or Msite and arrive at the designated spot near the restaurant where their order will be delivered to them. The new service is being launched at select KFC restaurants across cities including New Delhi, Mumbai, Bangalore, Pune, Chennai, among others.
Talking about this initiative Moksh Chopra, Chief Marketing Officer, KFC India said, “While delivery remains one of the easiest ways to access KFC, with ‘KFC to Your Car or Bike’, our aim is to offer safe and easy access to those who are already on the road for essential journeys or on their way home from difficult work shifts. It comes backed with our 4X safety promise – of sanitisation, social distancing, screening (of temperature) and contactless service. Through the use of the KFC app and digital payments, this service is easy, quick and completely contactless.”
So how do you get KFC to Your Car or Bike? Simply place a prepaid order on the KFC App, Website or Msite under Takeaway and opt for ‘KFC to Your Car/Bike’ at checkout. Fill-in details as preferred time of delivery, vehicle number, etc. You will receive a call from the Restaurant Manager confirming the order, along with the restaurant address, pick-up time and place. Once your order is ready at the said time, the Restaurant Manager will call you again to confirm if you have arrived, and only then the order will be dispatched. Once at the designated pick-up spot, wait inside your car or on your two-wheeler. A KFC team member will reach the spot and place the order on the hood of the car/back seat of your two-wheeler. Once the team member steps back, you can then step out and collect your order. Thus, the order delivery is completed hassle-free and without any contact. Another option of availing contactless takeaway is collecting your order swiftly from a dedicated counter at the restaurant, with queuing as per social distancing norms.
KFC has upped its existing operational protocols with its 4X Safety promise. Intensified sanitization at the restaurant includes all surface areas including tables, counters, doors, and door handles that are sanitized every 30-minutes. The delivery teams wash & sanitize their hands & bags after every order. All team members, including delivery riders, are regularly screened and undergo daily temperature checks, wear masks and gloves. With a limited menu on delivery, we are able to operate with a smaller kitchen team maintaining all norms of social distancing. Moving into a completely contactless delivery & take-away approach means no contact between the delivery executive and the customer, with online payments as a recommended practice. The food packaging is further secured with a tamper-proof seal to ensure that nobody has touched or accessed the food from the time it was packed until delivered. As quality is key at KFC, the food is prepared with utmost care and is it cooked at a high temperature of 170 degrees.
KFC to Your Car/Bike will be available across select restaurants. Contactless Takeaway will be available across all restaurants in the country. Consumers can order their KFC favourites on online.kfc.co.in or through the KFC app.