13th February, 2019: Of the 6809 members who participated in a BharatMatrimony survey recently, a whopping 92% of singles ready to marry said that they’re looking for the “love of their life” on BharatMatrimony, not just a life partner.
When asked how they wanted their partner to express love on Valentine’s Day, interestingly 52% female participants wished that their partner expressed love to them by saying “I found my equal’”. Moreover only 23% females opined that they wanted a gift. However, males when asked “How would you express love to your partner on Valentine’s Day?” 34% said “By gifting her something she loves”.
86% participants said they’d celebrate Valentine’s Day with spouse after marriage while 14% said they may not. 55% female participants and 47% male participants opined that celebrating the day “helps strengthen marital bonds” while 35% females and 46% male participants opined that it was a “special day to express love.” Among those who said they’d not celebrate the day post marriage, 43% reasoned that “anniversaries & birthdays are more important days,” while 32% said VDay was “just a marketing gimmick.”
When posed “What’s the best day of the year to express love post marriage?” 44% said “Wedding anniversary” while 32% felt “Partner’s birthday” was the best day to express love to spouse. 22% preferred Valentine’s Day as the day to express love to partner. In response to “Who should plan for Valentine’s Day after marriage, 30% said the husband while 22% opined the wife should.
“We’re constantly studying the changing aspiration of millennials with regard to matrimony. This survey proves that young singles are not only seeking a life partner but looking to find “the love of their life” on BharatMatrimony. The widest choice of nearly 3 Million bride and groom profiles, availability of detailed information about a member’s interests, features like secure chat and the option to directly call matches one likes, help members discover love that leads to a happy marriage, says Rajasekar KS, GM – Marketing at Matrimony.com.